The Boston Matrix
Blogging about Business
recent posts
- What are the differences between quantitative data and qualitative data, and is one more useful than the other for market research?
- What makes a successful business mission statement?
- Business Culture: What is it, why’s it important, and the different types out there
- Why do some businesses choose to stay small?
- PESTLE: what it is, and how Tesla has been affected by the factors?
Category: Uncategorized
-
Data-driven decisions are the backbone of successful business operations. Data can inform the day-to-day decisions we must make, and guide the long-term trajectory a business wants to take. There are two main types of data of which we can collect: quantitative and qualitative. This post will explore the differences between the two, how we can…
-
Gallup research shows employees who strongly agree they feel connected to their organisation’s culture are 4.3 times as likely to be engaged. The primary purpose of a mission statement is to declare the overriding purpose of a business, however it can also reflect the business’ goals and values. Mission statements could describe the core activities…
-
“Culture is the way things are done round here” – my A-Level Business teacher. Culture plays an instrumental role in a business, affecting all of the aspects, from corporate strategy to employee motivation. Organisational culture can affect the organisational structure of a business, particularly the hierarchy. In this post we will look at why do…
-
With massive corporations based in looming skyscrapers, some businesses make a decision to keep small, not because they have to, but because it makes strategic sense. People nowadays are obsessed with growth as the key measure of success. Yet for many business owners, the aim of expansion isn’t at the forefront of their operations. Staying…
-
The impact of external influences can be huge for a business, both positively and negatively. What is PESTLE PESTLE is an analytical tool that involves identifying factors that may influence business activity and performance, and can be used to inform corporate strategy. Let’s break down what PESTLE stands for and how each factor can relate…
-
Ansoff’s Matrix allows business owners to consider a number of factors that will determine their corporate strategy: It reveals 4 strategies, with the key issue being risk becomes greater the further the firm strays from its core of existing products and consumers. Market penetration Market penetration is the selling existing products in existing markets. It…
The Boston Matrix 